Work

Case studies

Four programmes from Ash's in-house roles, before LEDRAN: what the problem was, what we did, and what changed.

London Lions
Record home crowds for both teams, men's and women's
A club-wide result: increased ticketing revenue and a growing fanbase alongside the record crowds.
Sport · 2023–24 · Ash's role, in-house: CRM, Loyalty and Fan Engagement
Lifted Care
Two audiences, two journeys, more qualified leads
+25% marketing-qualified leads from automated journeys, and 50%+ more sales-qualified lead conversions.
Care, Series A · 2021–22 · Ash's role, in-house: CRM Manager
Echo by LloydsPharmacy
Medicines by post, just as the country needed them
30k→500k+ customers during the pandemic.
Health · 2019–22 · Ash's role, in-house: Digital and CRM Manager
Berry Bros. & Rudd
Through GDPR without losing a subscriber, in a hard year for wine
+30% repeat shopper segments, year on year, and no subscribers lost in the GDPR transition.
Wine and spirits · 2018–19 · Ash's role, in-house: Digital Marketing and CRM Manager, leading the CRM team

These are from Ash's in-house roles. They show the work behind LEDRAN, not LEDRAN clients.