Lead
An interim CRM lead
Your CRM lead has left, a launch is coming, or the programme needs someone senior for a while. LEDRAN steps in, keeps it moving, and leaves it in better shape for whoever comes next.
When it makes sense
- Your CRM lead has left, and the new hire is months away.
- You're launching something, and the CRM side needs an owner.
- There's a busy season coming, and nobody to run it.
- You need a head of CRM, but not five days a week.
- Your agency needs a senior person on your side of the table.
What you get
- A senior pair of hands
- Someone who's run CRM in-house before, at a wine merchant, a pharmacy, a care business and a sports club. So there's less to explain.
- Strategy and the day-to-day
- Planning, journeys, segments, briefs and reporting, working with your team, agency or platform partner, whoever is doing the building.
- A proper handover
- When it's time to go, the programme is written down: what's running, why, and what's next. Your next hire starts from a plan, not a puzzle.
How it works
Full-time for a set period, or a few days a week for as long as it's useful. Remote or on site, from Surrey, an hour from London.
We agree the scope and the fee up front, usually on a video call, before anything starts. You can start here without an audit. Or start with a CRM audit, so the first weeks go on what matters most.
Looking for a CRM consultant?
If you've been searching for a CRM consultant, a freelance CRM manager or a fractional head of CRM, this is that, with one difference: the person you brief is the person who does the work.