Notes on CRM and lifecycle marketing

Notes

Short, plain notes on CRM and lifecycle marketing. What gets opened, what gets ignored, and why.

Quiet leavers: the customers who never unsubscribe: Quiet leavers never unsubscribe. They just stop opening. Why most CRM reporting can't see them go, how to spot them, and what to do about it.
Why this? Why now? Why here?: Three questions every CRM message should pass before it's sent: why this, why now and why here? What each one means, with examples.