Build
A CRM programme, built
A plan is only useful once it runs. LEDRAN designs the programme, then builds it with your team, agency or platform partner, so nothing gets lost between the plan and the build.
What gets built
- Journeys
- Welcome and onboarding, first and repeat purchase, replenishment, membership and loyalty, win-back. Each one with a clear reason to exist.
- Segments
- Built on what customers do, not just whether they opened something.
- Channels
- Email, SMS, WhatsApp, push and in-app, each with its own job, planned together.
- Data
- What needs collecting or connecting so the messages can be relevant.
- Measurement
- Control groups, and the few numbers that tell you whether it's working.
Every message gets the same three questions before it's built: why this, why now and why here?
Where it's been done before
In-house, I've built lifecycle messaging from sign-up to repeat ordering at Echo by LloydsPharmacy, separate journeys for clients and carers at Lifted Care, replenishment for repeat shoppers at Berry Bros. & Rudd, and membership programmes at London Lions.
How it works
Usually after a CRM audit, but not always. If you already know what you need, we can start here.
We build inside your platform, with access agreed up front, or alongside your team if you'd rather they make the changes. Either way, the scope and fee are agreed before anything starts.
Platforms LEDRAN works in: