Medicines by post, just as the country needed them

What changed

• 30k→500k+customers during the pandemic
• 5,000+new patients a month from partners
• 350k+patients our social campaigns built a community for

Customer growth was a company-wide result in which I played a key role. The service is now LloydsDirect.

The challenge

Support a patient base growing at speed through the pandemic, with communications built on trust, accessibility and a good experience.

My role

Digital and CRM Manager

The approach

• Lifecycle messaging across sign-up, first order, repeat ordering and referral
• Recruiting commercial partners to grow the patient base
• Social community campaigns on mental health, wellbeing and pharmacy life