04 · ThroughoutFractional CRM Strategy & Advisory
Senior CRM thinking, without another full-time hire.
An independent strategic partner for your team.
Ongoing, part-week support with the big CRM decisions, and a regular check that the work still matches what the business needs. Your team keeps the delivery.
Six ways in.
For founders, marketing directors and heads of CRM who need senior thinking, not another hire. We work alongside your team. The point is to add to what they know, not to replace it.
Strategic direction
Clear CRM priorities, kept in line with what the business is trying to do.
Independent challenge and validation
A fresh look at plans, briefs, campaigns and recommendations. Is the thinking sound? Is it solving the right problem?
Roadmap and backlog prioritisation
Sorting the important from the merely urgent, so the time goes where it does the most good.
A second look at agency advice
An independent view on what the agency recommends, on internal plans, and on decisions that cross teams.
Ongoing performance reviews
Regular check-ins on progress and results, and on where the strategy needs to change.
Team enablement
Experienced thinking on tap, so your team grows in confidence and makes better calls.
Shaped around you.
The right help at the right time. Not more meetings, and not another layer of management.
- Every week
- A short check-in on the backlog, and anything that can't wait.
- Every month
- A planning session: what's next, and what to stop.
- Every quarter
- A strategy review: the results, and where the plan needs to change.
That's one way it can run. It can be lighter, or just a seat at the table for the big decisions. It's part-week, remote or on site from Surrey, and the days, scope and fee are agreed up front, usually on a video call.
Advisory runs alongside a CRM Opportunity Audit, a Customer Lifecycle Strategy or CRM & Email Performance Optimisation, for as long as it's useful. You can start here, or with the audit.
The person you brief does the work.
If all that has taught me anything, it's this: technology rarely fixes anything on its own. People do.
LEDRAN is independent, and I do the work myself, so the person you brief is the person who does it. Fifteen years in CRM, from three sides: in-house, agency-side and with founders. More about me
A different way to think about CRM.
Colleagues often told me how speaking with Ash helped them think about CRM completely differently.