Record home crowds for both teams, men's and women's

What changed

• Recordhome crowds for both the men's and women's teams

A club-wide result. Increased ticketing revenue and a growing fanbase alongside the record crowds.

The challenge

Turn a fast-growing audience into ticket buyers, members and loyal supporters for both the men's and women's teams.

My role

CRM, Loyalty and Fan Engagement

The approach

• Data-led strategies for fan growth, ticketing revenue and loyalty
• Membership programmes
• Merch launches, partner activations and fan-first content with teams across the club

“Ash approached his role with a great balance of methodical precision and creative thinking.”