Most marketing is noise. Be the signal

Ash has a knack for asking ‘why’. Why is the customer seeing this? Why now? That intentionality, combined with his cultural awareness and genuine care for others, makes him both a superb Strategist and a pleasure to work with. We’ve collaborated closely together at two agencies, and I was impressed by how Ash owned a more senior role: establishing Strategy as a function and making its value clear to the wider team and our clients. Colleagues often told me how speaking with Ash helped them think about CRM completely differently.

I had the pleasure of managing Ash during his time as CRM Manager at the London Lions, and I can confidently say he was a real asset to the team. Ash approached his role with a great balance of methodical precision and creative thinking, consistently delivering strong results across his core responsibilities while always seeking ways to add value beyond his remit. His proactive mindset, attention to detail, and ability to think strategically made a real difference to our CRM & Growth efforts. Ash would be a fantastic addition to any team, and I’m excited to see what he achieves next.

I had the pleasure of working alongside Ash. He has a rare combination of sharp strategic insight and genuine kindness. He's endlessly full of ideas, and he brings real depth of knowledge to every problem, but what stood out to me most was how generously he shared it. He was always eager to help more junior people, taking the time to explain his thinking, answer questions and make sure people felt included. He's also clearly motivated by the work. His energy is contagious and his calm, approachable demeanour made him a pleasure to collaborate with. Any team would be lucky to have Ash. I'd happily work with him again.

Ash is an absolute master when it comes to CRM strategy and operations - his commitment to juggling multiple problems with keen execution is second to none. Ash is a firm believer in outcomes, and always looks to understand the details in what makes a campaign tick, highlighting successes and adjusting losses in a proactive manner.

I've been lucky enough to work with Ash on a number of projects over the years and one thing has defined the experience every time. Passion. Ash loves what he does. He's that hands-on person you need in a team and someone you can always turn to for an honest chat both professionally and personally. Knowledgable, insightful and a pleasure to be around, I would recommend Ash wholeheartedly.

Working with Ash always encouraged me to see the bigger picture. His experience across CRM and strategy, combined with his strong interpersonal skills, makes him a valuable asset to any team. He brings a thoughtful, solutions-focused approach to his work, takes ownership of challenges and consistently gets the best out of those around him.

Working with Ash was a pleasure, he had a great ability to turn a scrap of paper into something which told a story to our key audience. A real creative thinker, Ash always had the time to help and consistently delivered work to a very high standard.